We are counting down the Hollywood’s #SocialGood celebrities. Hollywood A-listers make most of their fortune under the spotlight. They are…
Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
The pyramid has always been used to illustrate the relationship and the struggles among the different classes of society. While…
A conversation with Nobel Peace Prize Laureate Dr Muhammad Yunus (part 2) There are some people in this world that…
The Bottom of the Pyramid (BoP) or Base of the Pyramyd is a fast growing market. An underutilized productive segment…
The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In…
The problems of the Fashion Industry Everyone wants to look gorgeous, but these days, consumers are increasingly aware that this…
After talking to a diverse marketers in London, this is what we’ve learned. The face of marketing is ever changing,…
This competition, sponsored by the Zicklin Center at the Wharton School, in collaboration with the World Bank, is seeking young…
Pricing as a profession has come a long way – from a role that has evolved out of someone’s part-time…
Lincoln Martin’s CSR: Creating long-term social impact with our clients, community and environment Supporting children’s education, renovated schools and classrooms…
To efficiently market to this important up and coming generation of consumers, you need to understand them. Technology is important…
There has been a lot of research conducted, looking into the consumer needs and desires of the Millennials. It’s well…
A change in marketing for a new generation The generation known as the Millennials, or Generation Y were born shortly…
How Lincoln Martin Strategic Marketing agency is supporting 400 students in Bangalore, India. India is the second most populous country…
When in Manila, The Philippines, street children walking the avenues of the metro is a normal sight. They enter jeepneys…
In our last article we looked at the differences between philanthropy and CSR (Corporate Social Responsibility), and the wider benefits…
The terms philanthropy and CSR or to use it’s full name, Corporate Social Responsibility are often used interchangeably, but they…
The benefits to the non-profit organisation involved The non-profit organisation involved in the collaboration will benefit in several ways. Perhaps…