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Start Articulating Your Strategy

Start Articulating Your Strategy

It’s hard for people to execute a plan if they don’t understand it. But many executives fail to make their…
    Harvard • Marketing • Strategy

How to End The Great Marketing and Sales Divide

How to End The Great Marketing and Sales Divide

According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
    Big Data • Harvard • Marketing • Sales

Why the New Economy Still Needs Salesmen

Why the New Economy Still Needs Salesmen

Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
    Digital • Growth Hacking • Harvard • New Economy • Sales Alignment
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