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Is Your Strategy Built To Live Or Die?

Is Your Strategy Built To Live Or Die?

Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
    Harvard Business School • Sales Alignment • Strategy • Value Proposition

Implementing Strategic Sales Compensation Plans

Implementing Strategic Sales Compensation Plans

An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
    Big Data • Compensation • Sales • Strategy

Start Articulating Your Strategy

Start Articulating Your Strategy

It’s hard for people to execute a plan if they don’t understand it. But many executives fail to make their…
    Harvard • Marketing • Strategy

Finding Your Marketing Pricing Mojo – YEAH BABY!

Finding Your Marketing Pricing Mojo – YEAH BABY!

The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In…
    Mojo • Pricing • Strategy
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