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Marketing vs. IT: The Internet of Things Battle

Marketing vs. IT: The Internet of Things Battle

It is safe to assume that in a company no department is ever created with the sole purpose of antagonizing…
    Big Data • Digital • Growth Hacking • Information Technology • Internet of Things • IT • Online Marketing

Implementing Strategic Sales Compensation Plans

Implementing Strategic Sales Compensation Plans

An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
    Big Data • Compensation • Sales • Strategy

How to End The Great Marketing and Sales Divide

How to End The Great Marketing and Sales Divide

According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
    Big Data • Harvard • Marketing • Sales
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