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Social Innovation Is Shifting The BoP Market Segment

Social Innovation Is Shifting The BoP Market Segment

The pyramid has always been used to illustrate the relationship and the struggles among the different classes of society. While…
    BoP • Bottom of the Pyramid • Market • Segment • Social Innovation

Marketing at the Bottom of the Pyramid – Show Me The Money

Marketing at the Bottom of the Pyramid – Show Me The Money

The Bottom of the Pyramid (BoP) or Base of the Pyramyd is a fast growing market. An underutilized productive segment…
    BoP • Bottom of the Pyramid • Marketing
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