Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
The conflict between Marketing and Engineering almost always stems from the fact that Marketing wants a product that can do…
An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
As the world gradually recovers from the effects of the recent global economic crisis, companies are progressively working towards finding…
Despite being ranked as the world’s highest paid athlete, Floyd Mayweather has no product endorsement while Manny Pacquiao enjoys hundreds…
Gone are the days when big, powerful organizations dominate the market in every conceivable aspect. Today, even start-up and mid-tier…
Emergency appeal to help the earthquake survivors in Nepal. According to CNN, a 7.8 magnitude earthquake rocked Nepal with devastating…
The function of a Marketing department has notably evolved throughout the years. Once integrated with the Sales department and with…
Crowdfunding holds the tremendous potential of propelling a humble creative pursuit into a massive global success by opening doors to…
In a modern company, all departments are important, but two of them stand out as the foremost driver of business…
Marketing and Production oftentimes look at different issues with different lenses. When Marketing is looking for enough capacity, Production looks…
Conflicts among different departments within a company are attributed to the increasing strains brought about by resource and workflow interdependence…
It’s hard for people to execute a plan if they don’t understand it. But many executives fail to make their…
Crowdfunding opens inroads into the development and success of a startup project or social change initiative as it unravels the intricate…
Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few…
At one time there was a lot of controversy regarding whether or not the New York Times should install a…
The final installment in the TAKEN film trilogy, starring Liam Neeson as Bryan Mills, was a blockbuster hit. In the…
According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
We are counting down the Hollywood’s #SocialGood celebrities. Hollywood A-listers make most of their fortune under the spotlight. They are…
Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…