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Is Your Strategy Built To Live Or Die?

Is Your Strategy Built To Live Or Die?

Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
    Harvard Business School • Sales Alignment • Strategy • Value Proposition

Engineering vs. Marketing: A Product Development Clash

Engineering vs. Marketing: A Product Development Clash

The conflict between Marketing and Engineering almost always stems from the fact that Marketing wants a product that can do…
    Engineering • Game of Thrones • Marketing • Product

Implementing Strategic Sales Compensation Plans

Implementing Strategic Sales Compensation Plans

An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
    Big Data • Compensation • Sales • Strategy

Customer Service vs. Marketing: Who Blames Who

Customer Service vs. Marketing: Who Blames Who

As the world gradually recovers from the effects of the recent global economic crisis, companies are progressively working towards finding…
    Customer Service • Marketers • Marketing

Why Mayweather Has No Product Endorsement: Sports Marketing Analysis

Why Mayweather Has No Product Endorsement: Sports Marketing Analysis

Despite being ranked as the world’s highest paid athlete, Floyd Mayweather has no product endorsement while Manny Pacquiao enjoys hundreds…
    boxing • celebrity branding • mayweather • pacquiao • sponsorship • sports marketing

HR vs. Marketing: A Case of Branding Conflict

HR vs. Marketing: A Case of Branding Conflict

Gone are the days when big, powerful organizations dominate the market in every conceivable aspect. Today, even start-up and mid-tier…
    Game of Thrones • HR • Human Resources • Marketing

List of charities & NGOs to help Nepal’s earthquake survivors

List of charities & NGOs to help Nepal’s earthquake survivors

Emergency appeal to help the earthquake survivors in Nepal. According to CNN, a 7.8 magnitude earthquake rocked Nepal with devastating…
    Aid • Charity • Earthquake • Humanitarian • Nepal

Finance vs. Marketing: A Classic Office Battle

Finance vs. Marketing: A Classic Office Battle

The function of a Marketing department has notably evolved throughout the years. Once integrated with the Sales department and with…
    Advertising campaign • Finance • Game of Thrones • Marketing

Why Crowdfunding Propels Social Good Movements Globally

Why Crowdfunding Propels Social Good Movements Globally

Crowdfunding holds the tremendous potential of propelling a humble creative pursuit into a massive global success by opening doors to…
    Collaborative Economy • Crowd Economy • Crowdfunding • Non-Profit • Social Economy • social enterprise • Social Good

Sales vs. Marketing: The Primal Game of Thrones

Sales vs. Marketing: The Primal Game of Thrones

In a modern company, all departments are important, but two of them stand out as the foremost driver of business…
    Game of Thrones • Marketing • Sales versus Marketing

Production vs. Marketing: Game of Thrones Battle

Production vs. Marketing: Game of Thrones Battle

Marketing and Production oftentimes look at different issues with different lenses. When Marketing is looking for enough capacity, Production looks…
    Game of Thrones • Marketing • Production

Game of Thrones’ Interdepartmental Conflicts

Game of Thrones’ Interdepartmental Conflicts

Conflicts among different departments within a company are attributed to the increasing strains brought about by resource and workflow interdependence…
    Game of Thrones • Interdepartmental Conflict • Marketing

Start Articulating Your Strategy

Start Articulating Your Strategy

It’s hard for people to execute a plan if they don’t understand it. But many executives fail to make their…
    Harvard • Marketing • Strategy

Crowdfunding: Capitalizing on Connectivity and Community

Crowdfunding: Capitalizing on Connectivity and Community

Crowdfunding opens inroads into the development and success of a startup project or social change initiative as it unravels the intricate…
    Crowdfunding • Investment • Online • Start-up

A Lesson in Execution: Why Your Strategy is Failing

A Lesson in Execution: Why Your Strategy is Failing

Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few…
    Alignment • Metrics • Process • Sales Strategy

Disrupting the Media Industry – The New York Times’ Paywall

Disrupting the Media Industry – The New York Times’ Paywall

At one time there was a lot of controversy regarding whether or not the New York Times should install a…
    Advertising • Digital • Disruptive • Media • Newspaper • Paywall

3 Selling Secrets for Great Prices from Liam Neeson

3 Selling Secrets for Great Prices from Liam Neeson

The final installment in the TAKEN film trilogy, starring Liam Neeson as Bryan Mills, was a blockbuster hit. In the…
    Marketing Strategy • price • Pricing Strategy • value

How to End The Great Marketing and Sales Divide

How to End The Great Marketing and Sales Divide

According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
    Big Data • Harvard • Marketing • Sales

Charities of the Top 20 Highest-Paid Celebrities

Charities of the Top 20 Highest-Paid Celebrities

We are counting down the Hollywood’s #SocialGood celebrities. Hollywood A-listers make most of their fortune under the spotlight. They are…
    Celebrities • Charities • Humanitarian • Philanthropy

Why the New Economy Still Needs Salesmen

Why the New Economy Still Needs Salesmen

Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
    Digital • Growth Hacking • Harvard • New Economy • Sales Alignment
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