Marketing
Crowdfunding opens inroads into the development and success of a startup project or social change initiative as it unravels the intricate…
Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few…
At one time there was a lot of controversy regarding whether or not the New York Times should install a…
The final installment in the TAKEN film trilogy, starring Liam Neeson as Bryan Mills, was a blockbuster hit. In the…
According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
The Bottom of the Pyramid (BoP) or Base of the Pyramyd is a fast growing market. An underutilized productive segment…
The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In…
The problems of the Fashion Industry Everyone wants to look gorgeous, but these days, consumers are increasingly aware that this…
After talking to a diverse marketers in London, this is what we’ve learned. The face of marketing is ever changing,…
Pricing as a profession has come a long way – from a role that has evolved out of someone’s part-time…
To efficiently market to this important up and coming generation of consumers, you need to understand them. Technology is important…
There has been a lot of research conducted, looking into the consumer needs and desires of the Millennials. It’s well…
A change in marketing for a new generation The generation known as the Millennials, or Generation Y were born shortly…
From the moment you see the cover, you’ll know this is not your ordinary, stuffy marketing book. No, it’s a…
This book by the highly knowledgeable Philip Kotler focuses on the future of the marketing world, which is important to…