Blogs
Conflicts among different departments within a company are attributed to the increasing strains brought about by resource and workflow interdependence…
Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few…
According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
We are counting down the Hollywood’s #SocialGood celebrities. Hollywood A-listers make most of their fortune under the spotlight. They are…
Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
The Bottom of the Pyramid (BoP) or Base of the Pyramyd is a fast growing market. An underutilized productive segment…
The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In…
The problems of the Fashion Industry Everyone wants to look gorgeous, but these days, consumers are increasingly aware that this…
After talking to a diverse marketers in London, this is what we’ve learned. The face of marketing is ever changing,…
This competition, sponsored by the Zicklin Center at the Wharton School, in collaboration with the World Bank, is seeking young…
Pricing as a profession has come a long way – from a role that has evolved out of someone’s part-time…
Lincoln Martin’s CSR: Creating long-term social impact with our clients, community and environment Supporting children’s education, renovated schools and classrooms…
To efficiently market to this important up and coming generation of consumers, you need to understand them. Technology is important…
A change in marketing for a new generation The generation known as the Millennials, or Generation Y were born shortly…
The terms philanthropy and CSR or to use it’s full name, Corporate Social Responsibility are often used interchangeably, but they…
Cause-Marketing is the joining together of a for-profit business, with a non-profit organisation, for mutual benefit. For example, a product…
We are all responsible for the future of the earth, to save our precious resources for the next generations. There…
From the moment you see the cover, you’ll know this is not your ordinary, stuffy marketing book. No, it’s a…
This book by the highly knowledgeable Philip Kotler focuses on the future of the marketing world, which is important to…