GineersNow is the world’s first purpose-driven viral engineering publication & TV Network. GineersNow is a brand owned by Lincoln Martin…
All posts by "Robert Bagatsing"
Approximately four billion people around the world do not have access to reliable electricity, with most concentrated in Africa and…
Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service.…
Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
The conflict between Marketing and Engineering almost always stems from the fact that Marketing wants a product that can do…
An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
Despite being ranked as the world’s highest paid athlete, Floyd Mayweather has no product endorsement while Manny Pacquiao enjoys hundreds…
The function of a Marketing department has notably evolved throughout the years. Once integrated with the Sales department and with…
Marketing and Production oftentimes look at different issues with different lenses. When Marketing is looking for enough capacity, Production looks…
Conflicts among different departments within a company are attributed to the increasing strains brought about by resource and workflow interdependence…
It’s hard for people to execute a plan if they don’t understand it. But many executives fail to make their…
Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few…
At one time there was a lot of controversy regarding whether or not the New York Times should install a…
The final installment in the TAKEN film trilogy, starring Liam Neeson as Bryan Mills, was a blockbuster hit. In the…
According to a recent Forbes Insights report focused on a big and growing challenge facing companies in their customer-acquisition efforts,…
Frank Cespedes is one of the best and most creative senior lecturer at Harvard Business School. He’s the leading authority on…
The Bottom of the Pyramid (BoP) or Base of the Pyramyd is a fast growing market. An underutilized productive segment…
The word “mojo” derives from an African language and relates to magic and spells to generate luck and power. In…