Elevator Pitch
We are a purpose-driven strategic marketing agency.
Vision
A sustainable and socially responsible marketing agency.
Our Shared Social Value
We value a sustainable approach to working with our community.
Mission
Delivering exceptional marketing projects that will help us influence our clients to give back to their community.
Our Shared Business Values
We value an ethical and creative approach to our business model.
Empathy
Listen, feel, think and understand. A “tabula rasa” approach to our client’s requirements.
Our Calling
We believe that everyone has a higher purpose in life. We are glad that we have found ours.
Diversity
We are a United Nations of marketing thinkers in one movement… Now, sing: Ar – ee – es – pee – ee – cee – tee!
Passion
That extra step to keep you going and going and going and going… Are we there yet?
Our Role Models
We are heavily influenced by Philip Kotler’s Marketing 3.0, Muhamad Yunus’ micro-finance, the buy-one, give-one business model and those guys who started the revolutionary ALS Ice Bucket Challenge.
Marketing Thoughts
Thinkers in humane marketing are thinking of a humane approach because marketing is all about humans. Agree? Or confused?
MBO
Management by Objectives. Clear, easy to digest, concise and precise objectives. We ask: What is the purpose, BTW?
Process
Our business process is simple: Think, feel, do!
Love
We believe in loving our community and our environment.
Diligence
“We are cautious but persistent, persevering and determined. After all, diligence is the mother of good luck.”-Benjamin Franklin
Sharing
We believe in sharing our talents with other charitable, non-profit and cause-related foundations.
Care
We believe that one person’s care can impact the lives of many.
Excellence
The pursuit of excellence is a long process. “It has to start somewhere, it has to start some time. What better place than here, what better time than now!” – Rage Against The Machine
Creativity
Pooling our marketing Jedis, debating on ideas, and gathering, incubating and combining them into one cohesive force. Drum roll…. Tadah!
Inspire
We believe that a way to influence our clients to share their blessings is by leading by example.
Breakthrough
Pioneering brand-building initiatives and never-been-done concepts. Oh, we just love the #BlueOcean!
Movement
We believe that by doing good and increasing our circle of influence, we can create an awesome marketing movement. Let’s move!
Kaizen
A set of ninja skills that improve our systems, thinking and the way we do things. Haiyah!
Will You Marry Me?
We believe in a lasting partnership with our clients and our community. Maestro! Happily every after, ahh!