SolarPuff is now available in the Middle East. The rate of energy consumption these days are alarming to all of…
The world’s first social impact publishing for the engineering community. wwwGineersNow.com is a subsidiary of Lincoln Martin Strategic Marketing.
We have partnered with a non-profit organization in the Philippines to support 1,700 school children. The partnership with San Beda College (formerly…
Empowering The Youth Out of Poverty. When I was younger, I used to listen to my father talking to his…
Approximately four billion people around the world do not have access to reliable electricity, with most concentrated in Africa and…
How cinema advertising can become an effective brand awareness tool and call-to-action. If there is one activity that people…
According to news report, Saudi Arabia’s billionaire HRH Prince Alwaleed bin Talal will donate his $32bn fortune to charities over the coming…
Managing and resolving conflicts between different departments in an office usually involves creating inroads into better communication and promoting cooperation.…
This month, It’s time to share our blessings. This month, It’s time to care to those who are in need.…
Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service.…
By now, we would have established the fact that just like in the HBO series Game of Thrones, where different…
Crowdfunding is a rapidly expanding financing method that leverages connectivity, community and collaboration via the web. Insiders estimate that the…
If you randomly ask an average person what in his or her opinion is the most important task to maximize…
It is safe to assume that in a company no department is ever created with the sole purpose of antagonizing…
Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
The conflict between Marketing and Engineering almost always stems from the fact that Marketing wants a product that can do…
An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
As the world gradually recovers from the effects of the recent global economic crisis, companies are progressively working towards finding…
Despite being ranked as the world’s highest paid athlete, Floyd Mayweather has no product endorsement while Manny Pacquiao enjoys hundreds…
Gone are the days when big, powerful organizations dominate the market in every conceivable aspect. Today, even start-up and mid-tier…