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Buy-One, Give-One with SolarPuff

SolarPuff is now available in the Middle East. The rate of energy consumption these days are alarming to all of…
    Renewables • social enterprise • Social entrepreneur • Social Innovation • Sustainability

GineersNow-digital-magazine-02

GineersNow: A Social Innovation in Publishing

The world’s first social impact publishing for the engineering community. wwwGineersNow.com is a subsidiary of Lincoln Martin Strategic Marketing.
    Engineering • Gineers • GineersNow • Philanthropy • Social Good • social impact • Social Innovation

Lincoln Martin Startegic Marketing, Advertising, Branding - Social Impact, Social Change, Social Enterprise

Lincoln Martin and San Beda College Gives Back

We have partnered with a non-profit organization in the Philippines to support 1,700 school children. The partnership with San Beda College (formerly…
    Advertising • branding • Dubai • Marketing • social change

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Education, Poverty, social change, advertising, press relations, branding

The most powerful tool in poverty alleviation is the pencil

Empowering The Youth Out of Poverty. When I was younger, I used to listen to my father talking to his…
    education • Marketing

Blog - Poverty & Energy, Harvard Business School, Lincoln Martin Strategic Marketing,

How Fossil Fuels Can Uplift the Lives of Poor People

Approximately four billion people around the world do not have access to reliable electricity, with most concentrated in Africa and…
    Climate Change • Marketing • Renewables

Lincoln Martin Strategic Marketing, Harvard - Cinema Advertising, Theater, Movie, branding, online, digital, promotion, public relations, communications, agency, Dubai

Cinema Advertising: Is It Dead?

How cinema advertising can become an effective brand awareness tool and call-to-action.   If there is one activity that people…
    Cinema advertising • Lincoln Martin • Marketing

Prince Alwaleed Talal on $32 Billion donation to good causes

Saudi Prince Alwaleed Pledges $32 Billion To Charity

According to news report, Saudi Arabia’s billionaire HRH Prince Alwaleed bin Talal will donate his $32bn fortune to charities over the coming…
    Charity • Kingdom Holding Company • Philanthropy • Saudi Arabia • Social Good

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Game of Throness, HBO, branding, advertising, public relations, social media, communications, Dubai

How Marketing Department Can Avoid Workplace Conflict

Managing and resolving conflicts between different departments in an office usually involves creating inroads into better communication and promoting cooperation.…
    Customer Service • Engineering • Finance • Game of Thrones • HR • IT • Marketing • Operations • Supply Chain

Ramadan Kareem

Ramadan Kareem

This month, It’s time to share our blessings. This month, It’s time to care to those who are in need.…
    Advertising • Dubai • Lincoln Martin Strategic Marketing • Marketing • Ramadan Kareem

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Operations versus Marketing, Game of Thrones, Dubai, branding, advertising, agency, public relations, social media

Operations vs Marketing: The Legendary Conflict

Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service.…
    Marketing • Operations

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Procurement versus Marketing, Game of Throness, branding, advertising, agency, public relations, social media

Procurement vs Marketing: The Battle for Quality

By now, we would have established the fact that just like in the HBO series Game of Thrones, where different…
    Marketing • Procurement • Production • quality • Supply Chain

Blog - Lincoln Martin Strategic Marketing - List of Crowdfunding Sites for Social Enterprise & NGO - Harvard, Social Good, impact investing, collaborative, Social Economy, sharing economy

List of Crowdfunding Sites for Social Enterprises and NGOs

Crowdfunding is a rapidly expanding financing method that leverages connectivity, community and collaboration via the web. Insiders estimate that the…
    Collaborative Economy • Crowdfunding • Non-Profit • Philanthropy • Social Economy • social enterprise

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Supply Chain versus Marketing, Game of Throness, channel, distribution, logistics, branding, advertising, public relations, social media

Supply Chain vs Marketing: A Distribution Problem

If you randomly ask an average person what in his or her opinion is the most important task to maximize…
    Channel • Distribution • Inventory • Logistics • Marketing • Supply Chain

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Information Technology, IT versus Marketing, Game of Throness, HBO, branding, advertising, public relations, social media 2

Marketing vs. IT: The Internet of Things Battle

It is safe to assume that in a company no department is ever created with the sole purpose of antagonizing…
    Big Data • Digital • Growth Hacking • Information Technology • Internet of Things • IT • Online Marketing

Blog Marketing - Is Your Strategy Built To Live Or Die, Frank Cespedes, Harvard Business School, Lincoln Martin Strategic Marketing,

Is Your Strategy Built To Live Or Die?

Any strategy lives or dies on the basis of its customer value proposition. There are many typologies relevant to crafting…
    Harvard Business School • Sales Alignment • Strategy • Value Proposition

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Engineering versus Marketing, Game of Throness, HBO, branding, advertising, press relations, branding

Engineering vs. Marketing: A Product Development Clash

The conflict between Marketing and Engineering almost always stems from the fact that Marketing wants a product that can do…
    Engineering • Game of Thrones • Marketing • Product

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, SALES SLUMP, New economy, growth hacking, advertising, digital, online, internet, analytics, optimization, disruption, Frank Cespedes

Implementing Strategic Sales Compensation Plans

An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total…
    Big Data • Compensation • Sales • Strategy

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Customer Service versus Marketing, Game of Throness, HBO, branding, advertising, press relations, social media

Customer Service vs. Marketing: Who Blames Who

As the world gradually recovers from the effects of the recent global economic crisis, companies are progressively working towards finding…
    Customer Service • Marketers • Marketing

May 1, 2015; Las Vegas, NV, USA; Floyd Mayweather (left) stares at Manny Pacquiao during weigh-ins for the upcoming boxing fight at MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports ORG XMIT: USATSI-225088 ORIG FILE ID:  20150501_mjr_su5_005.JPG

Why Mayweather Has No Product Endorsement: Sports Marketing Analysis

Despite being ranked as the world’s highest paid athlete, Floyd Mayweather has no product endorsement while Manny Pacquiao enjoys hundreds…
    boxing • celebrity branding • mayweather • pacquiao • sponsorship • sports marketing

Blog - Lincoln Martin Strategic Marketing, Harvard Business School, Human Resources, HR versus Marketing, Game of Throness, HBO, branding, advertising, press relations, social media

HR vs. Marketing: A Case of Branding Conflict

Gone are the days when big, powerful organizations dominate the market in every conceivable aspect. Today, even start-up and mid-tier…
    Game of Thrones • HR • Human Resources • Marketing
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  • Buy-One, Give-One with SolarPuff
  • GineersNow: A Social Innovation in Publishing
  • Lincoln Martin and San Beda College Gives Back
  • The most powerful tool in poverty alleviation is the pencil
  • How Fossil Fuels Can Uplift the Lives of Poor People

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