Wake up, eat, go to market, do good, laundry, sleep. Repeat.
Marketing and doing good is such an integral part of our everyday lives that we feel our days are not complete without doing them.
In addition to delivering the products of our marketing expertise, we also show you ways to help communities around the world.
Global Marketers Unite
Over 100 marketers contribute their time and talent to what we do.
We invite the best strategic marketers and business consultants to talk with us every month. We exchange ideas and follow the trends in our industry.
This allows us to offer the best solutions to our clients and to avoid the pitfalls of failed marketing. Most consultants are sponsored, while other consultants working for charitable cause projects are pro-bono.
Our business model guides us to become a fresh, humane and sustainable marketing agency that contributes to humanity.
Our business model is new, humane and sustainable.
We offer the millennial marketing approach to the industry of communications, as a contributor to humanity. We don’t just talk; we walk the talk, then amplify our voice, so others will hear the news of #SocialGood. Now, that’s a lot of social good talk!
The Client+Agency+NGO+Entrepreneur Partnership (#CANtrepreneurship)
In pooling together the Client, the Agency, the NGO and the Entrepreneurs in developing countries, we can make a huge social and economic impact by bringing jobs, sustainable enterprises and self-sufficiency to various livelihood organizations in developing countries (CANhood).
We can also promote eco-friendly technological products made by start-up companies in the west (CANtechy).Just to recapitulate, #CANhood refers to livelihood projects from developing countries, while #CANtechy involves eco-technology products developed by newly graduated students or start-up companies. Got it?
Gifts sourced from #CANtech or #CANhood, transportable on recyclable cans
We are introducing a new line of corporate giveaways, produced by various small enterprises in developing countries or by start-up companies spearheaded newly graduates.
We are supporting initializing companies, cooperatives and student entrepreneurs who produce eco-friendly products. We, then, promote them to our clients as corporate giveaways.
The Client+Agency+NGO Partnership (#CANpartner)
For every project that a client awards to the agency, we will donate a part of the revenue to non-profit organizations in Africa and Asia, in order to fund the education of local school children.
The NGO will oversee the growth and development of the children, ensuring that progress has been made, optimizing the social impact of the children’s well-being.
More Than An Agency
A cause-marketing movement spreading social good around the world
We believe that combining the resources of a marketing agency, the customer’s top management and a non-profit organization can create a powerful synergy that can help improve the living conditions of children in developing countries.
Our marketing agency is taking the #CANsynergy idea into mainstream business.
Be the Client’s Customer
We eat, breathe, think and feel like our clients’ customers.
We put our minds, hearts and spirit in the shoes of our client’s customers.
We empathetically listen to the end-users, gather relevant data, and analyze and translate them into a sensible marketing campaign that will ensure returns on your investment (ROI).
STP or PTS
Segmentation -Target -Positioning may not be the model apt for the millennial babies. It may be the other way around.
The marketing tools that we have learned 10 years ago are no longer sufficient.
The rise of various technologies are breaking the marketing rules as we knew them. We know what worked, what is working and what will work.